New Consumer Summit Report 2016

Overview

Our annual report on The New Consumer is your definitive guide to future-proofing your brand to meet the demands of the next generation.

With today’s teenagers increasingly embracing authenticity and insisting on a post-body mindset, brands are at risk of looking and sounding out of touch.

More importantly, this same demographic comprises the ultimate early adopters. They are the first to try new technologies, experiment with their identities, challenge the status quo and drive new trends.

Use this report to learn about this new generation’s behaviour in order to anticipate the attitudes of Millennials, Baby Boomers and Generation Xers, as well as to adapt to new global industry shifts and trends that are set to affect your business in the next 3–5 years.

What’s in the report?

Global market insights, key trends, case studies and consumer tribes are all combined in our annual report to provide an invaluable framework for understanding the future consumer. The report includes

: Insight Overview
The Future Laboratory’s analysis of how Generation D is coming of age and challenging long established marketing practices, notions of luxury and traditional metrics of success.

: Market Insight
We shine a spotlight on six key markets where there are fresh opportunities for growth in advertising, recruitment, food and drink, e-commerce, fashion and beauty.

: Trends Rising
We examine 14 of the most influential emerging trends, including how brands are engaging with Generation D’s hacker approach to education, and why their New-Bricolage outlook is breaking down traditional cultural borders. 

: Toolkit
We explain how to apply our insights to your strategic thinking. Our step-by-step guide looks at everything from new ways to communicate with consumers to how to create a successful cross-sector collaboration


 *This is a downloadable PDF report. Please consider the environment before printing.

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