The Age of Re-engagement report 2017
The Age of Re-engagement 2017 report explores three key macrotrends that will shape the business landscape in the months and years ahead.
: Civic Brands
With the decline of the public sector, businesses increasingly need to communicate a real sense of purpose and create actual social change. The report examines how brands are shifting from employers to educators, profit-driven to community-driven, hierarchical to decentralised, product-led to service-led and closed to collaborative.
: The Focus Filter
Attention has become the scarcest resource of the internet age as technology companies apply the science of persuasion with little concern for the psychological costs. The report explores the potential for brands to apply a Focus Filter to aid concentration, improve mental wellbeing and secure deep audience engagement.
The notion of the core social unit is changing as online relationships and increasingly sophisticated AI systems contribute to our emotional, social and economic wellbeing. The report examines the commercial opportunities and ethical responsibilities for brands in this new world order, where intimacy, trust and privacy are radically transformed.
Each macrotrend features a toolkit of practical suggestions on how to implement the report’s findings into your business strategy. From re-assessing your relationship with overlooked Just Not consumers to becoming a brand parent, the report is packed with tools to enable your business to forge successful strategies and relationships in the uncertain times ahead.
The report covers a diverse range of topics and issues to inform future strategy, from the ethics of addictive technology to future applications of chatbots and the evolution of the peer-to-peer Post-ownership Market. Backed by pertinent global research and with a keen focus on the commercial opportunities ahead, it presents invaluable insights that will spark innovation and help to future-proof your brand.
*This is a downloadable PDF report. Please consider the environment before printing.