Share Facebook Twitter LinkedIn Consumer 2030 Report : Pleasure Revolution How will we break free from the cult of optimisation? Facing a medley of expectations, consumers are realising that the self-actualising activities they have bought into are mentally and physically draining. We are now entering a period of reflection, selfishness and solitude in which intensified notions of achievement are proving counter-productive, and consumers are now pressing pause. This report takes a detailed look at the societal and behavioural shifts affecting consumers globally. From the celebration of Slacker Culture to the allure of the Homebody Economy, we unearth insights for brands in sectors such as wellness, leisure and the workplace. Discover why we must untangle guilt around free time, upend modern work rituals and champion the post-capitalist act of opting out. Default Title - £150.00 GBP £150.00 Ex VAT
