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Beauty Futures Report 2019
Overview
The beauty and wellness industry is moving beyond an individualistic mindset as curious consumers choose to educate themselves about the benefits of particular ingredients and the effect they have on the planet.
In our new Beauty Futures report, we reveal the latest insights, statistics and global case studies shaping a multi-faceted future of elevated living. We explore trends such as Acne Positivity skincare and Shaving Rebranded.
We also introduce Bio-positive Beauty, our new macrotrend that examines beauty consumers’ evolving expectations about sustainability. Looking ahead to the new decade, brands will begin their shift away from misleading buzzwords and hyped ingredients towards a more sustainable industry that considers tomorrow’s eco-system.
