Fashion Futures Report 2018

Clothing has always been grounded in the physical world. It is meant to be worn on the body, seen and touched. The fashion industry remains wedded to tactility and has been slow to embrace digital tools such as 3D rendering and AI. But the rate at which clothing is made is now glaringly unsustainable, as consumers question traditional ownership and the accumulation of goods.

Our new Fashion Futures Report highlights new routes to fashion brand engagement afforded by digitisation. It is packed with insights that can help your brand thrive in a future in which digital ephemera are increasingly enjoyed and valued.

 *This is a downloadable PDF report. Please consider the environment before printing.