Female Futures Report 2017

Help to prepare your business for the changes ahead by downloading the Female Futures Report 2017 now.


As we wrestle with the modern demons of our post-crash, post-truth world, a powerful new drive for radical equality led by women could hold the key to our political, economic and social salvation. Both sexes are missing out on the huge productivity and potential that could come from unleashing female innovation and entrepreneurialism.

This report unpacks the influential consumer and technology trends that are driving a female future that rewrites narratives around gender, career and family. Women will use these trends to recalibrate, reorganise and redefine what it means to be an entrepreneur around a new set of priorities that will force governments and businesses to abandon old ideas of power, diversity, fluidity and privilege. With contributions from inspirational women including the first female dean of Harvard Business School, the report will help your organisation to envisage, support and cultivate a female future that benefits us all.

What’s inside the report?

Inspired by unique ethnographic research, our recent Female Futures Forum helped delegates to unleash the power of women’s entrepreneurialism. The report includes:

: Overview

The Future Laboratory’s analysis of the current state of female entrepreneurship, alongside powerful insights gleaned from our research and workshops at our Female Futures Forum.

: Trends Rising

These include the fluid, borderless and gender-neutral mindset of Generation Z; flexible working and living conditions as an inspiring lifestyle choice; emotional intelligence as a driver of business; life-long learning for a succession of different careers; and long-term vision rather than get-rich-quick strategies.

: Three Female Futures : From Utopia to Dystopia

Three successful, creative women imagine and map out the initiatives, decisions, triumphs and disasters that might happen by 2027 – and examine three very different female futures.

: Conclusion and Toolkits 

To achieve the most optimistic future, we propose five bold changes organisations can make to the way women are supported. These include adopting a new growth agenda beyond the balance sheet; taking the lead from Generation Z in going gender neutral; and opening the echo chamber, with men as an integral part of the conversation on female empowerment.

 *This is a downloadable PDF report. Please consider the environment before printing.

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