Food & Drink Futures Report 2016

 Overview

Our annual report on the global food and drink industry is your definitive guide to future-proofing your brand in this rapidly evolving sector.

The report begins with an Insight Overview, which highlights the key obstacles and opportunities in food and drink, from new developments in free-from culture to the latest trends in tea and coffee. We then examine the consumer trends that are changing the face of the sector, from Delivery-only Dining to Countertop Connoisseurs. The report also includes a special feature that highlights an emerging culture of convenience and how it is changing the way people consume food and drink, and key insights from leading figures in the industry.

Learn how to benefit from this cross-sector consumer mindset and the global industry shifts and trends that are set to affect your business in the next 3–5 years.

What’s in the report?

Global market insights, key trends, case studies and consumer tribes are all combined in our annual report to provide an invaluable framework for navigating the future of food and drink. The report includes:

: Insight Overview

The Future Laboratory’s analysis of how and why the latest food and drink trends are unfolding around the world, and what they will mean for your brand.

: Market Insight

The new face of the global food and drink market. We track a range of exciting new developments, from Emerging appetites and Cool caffeine to Sophisticated sodas and Alternatives abound.

: Special Feature – Convenience Culture

Our special feature examines the rebranding and renaissance of fast food culture, which is increasingly about using new technology and service models to provide time-pressured consumers nutrition on the go rather than frozen or deep-fried snacks.

: Food and Drink Trends Rising

Countertop Connoisseurs, Gastronomy Fetish, Delivery-only Dining, Regenerative Consumption and Culinary Diplomacy – these are the five major trends that brands need to be aware of to ensure their success in the years ahead.

: Food and Drink Futures Toolkit

A step-by-step exploration of five key food and drink brand strategies by Rachele Simms, senior strategist at The Future Laboratory, including Considered consumption, Food legacies and Rethinking Convenience.


*This is a downloadable PDF report. Please consider the environment before printing.