Food & Drink Futures Report 2019

Food & Drink Futures 2019

As the relationship between our eco-systems and our diets becomes more holistic, concerns such as sustainability, biodiversity and regenerative agriculture are challenging brands to rethink their roles.

When it comes to food and drink, today’s consumers want more purposeful options – both for themselves and the planet. Pressure is steadily mounting on brands to balance these competing consumer demands as people look to connect their values with what they eat.

Building on some of these shifts, we also introduce Home Eatertainment, our latest food and drink macrotrend. At a time when meal delivery is replacing traditional table service and disrupting grocery retail, we explore how the home is re-establishing itself as a key space for food and drink brands.

As consumers seek social but intimate experiences, at-home eating and drinking is set to play a new role in the industry’s future.


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