Our upcoming Future Forecast is full of more actionable insights than ever before.

Launching this December, we have identified the 50 major cultural shifts that will affect our consumption habits in the year ahead. In addition, we have also included exclusive innovator interviews, new thought-leadership pieces from key industry disruptors, and a range of insightful Lab Notes that will provide you with all you need to know to get ahead in 2019.

This time last year, we predicted that cosmetic crusaders would vanquish make-up shaming, that fitness would become a platform for inclusivity and that sleep innovation would be ushered in by the travel industry. As we approach the end of 2018, not only have these and dozens more of our predictions come to pass, they have also equipped more than 5,000 of our clients with the knowledge to take proactive action to future-proof their businesses.

From the implementation of adaptive banking and empowering consumers to monetise their personal health data, to using demand-led design to rethink fashion’s take-make-waste model, the next 12 months will be transformative across every consumer sector. Cut through the noise and get a quick and clear understanding of how the key consumer shifts will affect your brand with our most comprehensive Future Forecast yet.