Game-Changers : Sports & Leisure Futures 2024–2025

The sports sector is undergoing a significant transformation. New sporting epicentres are emerging, from Qatar and the Philippines to South Korea and Saudi Arabia. At the same time, women’s sports are reaching new heights, with viewership and ticket sales continuing to rise. 

To capture and retain the sports fans of tomorrow, brands and organisations must tap into the culture of community, accessibility and enjoyment that draws people to sport.  

This report analyses the behavioural shifts driving forward the sports sector and provides case studies and consumer insights from fashion and technology and other industries to help you understand and capitalise on the business opportunities ahead.  


£450.00 Ex VAT

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