In our digital times, exclusivity is arguably less exclusive and less excluding. Social media has flung open the doors of the once mystified inner workings of the luxury world.
As a result, younger demographics are not intimidated – they see luxury as more approachable and accessible, despite the sustained price hikes orchestrated by brands in the industry. Younger Millennials and Generations Z and Alpha want more than a mere transactional relationship with luxury brands; they seek deeper connections and form organic communities of highly knowledgeable brand fans. What does this fundamental shift entail for the future of luxury?
At our recent Luxury Futures Online Event, we released our new Luxury Futures 2023 report. The report unveils our new macrotrend, Luxury Recrafted, and breaks down luxury sector analysis across key markets, case studies and consumer insights, including our new macrotrend, combined to help you understand and grasp business success in the years ahead.
