Luxury Futures Report 2017
The trends, consumer tribes and innovations shaping the future of luxury.
As the markers of luxury evolve to transcend the physical trappings of wealth, political and economic upheaval are creating a new set of financial and logistical challenges for prestige brands to face. Our Luxury Futures Report is your guide to navigating this changing landscape, equipped with the knowledge of the key rising trends shaping the sector.
What’s inside the report?
A study of the current and future shape of the luxury sector, from the impact of the strong dollar on global spending to the behavioural changes among young affluent Chinese consumers. The report examines the emerging markets of Sub-Saharan Africa, Vietnam, Iran and Mexico, and explores Geo-political Manufacturing as a means for luxury brands to make a statement.
We examine the challenges and opportunities of the Post-Brexit Landscape, show how luxury brands are embracing Meme Culture to capture the attention of Millennials, and see how and where the next wave of ultra-high-net-worth-individuals will be spending their wealth. We also trace the rise of online luxury resale, get to know Mexico’s Luxurians and reveal new developments in Luxury AI and high-tier commercial air travel.
: Special Feature: Transcendent Wealth
The new markers of luxury will move from the physical to the experiential realm to include health, philanthropy and even legacies. Meanwhile, products, rather than being viewed as inherently superficial, will be imbued with more meaning than before.
: Luxury Trends Rising
Adulting Ads that show growing up is complicated, Conscious Aftercare of luxury garments, the selling of silence via Serene Hospitality, Gentrified Gaming as a dynamic platform to engage HNWIs, and new developments in Virtual Spending as we rush towards becoming a cash-free society.
Practical recommendations for implementing the report’s insights in your organisation, from getting locality right when making new connections to tips on using artificial intelligence to enhance the luxury experience.
*This is a downloadable PDF report. Please consider the environment before printing.