Luxury & Hospitality Futures 2018 Report

A collective backlash against ostentatious spending is fuelling new anxiety among luxury consumers. Now high-end brands must adapt to a new world view, creating products and services that are more social, accessible and supportive of others. Our Luxury and Hospitality Futures Report 2018 reveals the potential for purpose-driven offerings that respond to the evolved outlook of today’s luxurians, from lab-grown diamonds to cause-driven investing and equitable luxury travel. 

Through the macrotrend Uneasy Affluence, the report explores the challenges faced by luxury brands as they embrace this shifting consumer mindset, as well as the steps that will inspire future spending, loyalty and investment from wealthy consumers. Further insights come from the key rising microtrends set to shape the luxury market and consumer experiences in 2019, from Low-proof Drinkers who rate flavour over intoxication to the New Casinos rethinking gambling formats.