UK Luxury Futures Forum 2017
A detailed exploration of the post-Brexit luxury landscape, examining the consumer trends and behaviour set to challenge the sector in the future.
DATE : 5 July 2017
LOCATION : 26 Elder Street, London, E1 6BT
Innovator : £750 until 4 May 2017
Early Adopter : £850 until 1 June 2017
Late Adopter : £950 thereafter
New consumers, bored of traditional tropes of luxury, are looking for new products and services to excite them. Meanwhile, rising trends in travel, marketing and retail are providing new avenues to reach them.
Join us as we present the most pertinent market insight and research in the sector, along with strategic foresight on how to apply it.
‘While many have been anxiously awaiting the consequences of the Brexit vote, the UK luxury industry can already feel its ramifications as the country becomes a spending haven for tourists. For British shoppers, however, luxury spending will begin to shift towards smaller luxury purchases as inflation begins to hit.’
Martin Raymond, co-founder, The Future Laboratory
As well as delivering key consumer and industry insights, attendees will have direct access to our research and strategy teams, who will be on hand to answer questions on how best to apply and tailor these insights to your specific business needs. There will also be ample opportunity to network with your peers, industry influencers and the keynote speakers.
1:00pm – Introduction
From emerging markets and new luxury hubs to the evolution of digital strategies, The Future Laboratory CEO Trevor Hardy introduces the key themes and issues at this afternoon’s event.
1:10pm – Global Market Overview
We explore the rise of the new normal in the global luxury landscape, identifying areas of growth and the potential challenges ahead. We consider the unexpected rise of UHNWIs against the backdrop of economic and political instability, and we examine the rise of augmented luxury, informed by localised data and AI assistants. Focus areas include a long-term view of the post-Brexit landscape, a snapshot of Mexico’s emerging luxury market and the growing influence of meme culture.
1:40pm – In Conversation I
2:00pm – The New Luxury Consumer
With Chinese luxurians no longer driving luxury spending, it is time to meet the consumers living in new pockets of influence. Cultured, connected and environmentally aware, our tribe members defy the preconceptions of emerging luxury markets and set the direction for growth in luxury in the coming years.
2:30pm – Break
3:00pm – Luxury Trends Rising
We uncover the key trends forging success in luxury, along with case studies to inform and inspire your future strategy.
: Gentrified Gaming – As gaming culture broadens its reach to appeal to a more mainstream audience, luxury brands are exploring what opportunities the medium might offer for speaking to the next generation of high-net-worth consumers
: Premium Serenity – In the age of the attention economy, being able to stay in control of your focus and escape distractions is the ultimate premium experience
: Adulting Strategies – A new wave of marketing campaigns recognises that luxurians no longer fit into the traditional ‘mature, married and conventional’ profile
3:20pm – Luxury Interiors Showcase
3:25pm – In Conversation II
3:45pm – Special Report – The Future of Wealth
Transcending physical manifestations of status, The Future of Wealth will focus on intangible and invaluable assets. Time, knowledge and positive social impact will emerge as new symbols of luxury, representing a shift towards more mindful consumption. Our special report will examine how brands can position themselves in this new landscape.
4:15pm – In Conversation III Strategic Toolkits
Our Strategy and Innovation team offer you practical and clear insights about how you can use your knowledge of the trends and insights uncovered to create more strategic campaigns and products that sell.
- Novelty store by Anagrama, Mexico
- Arctic Paper by Zeitguised and JUNO, Sweden
- Hotel Torre de Madrid by Hayonstudio, Madrid. Photography by Klunderbie