Macrotrends 2020 Collection : The Transformative Twenties

This new decade will unleash a wave of transformation unlike any other before it. The three macrotrends in our first ever macrotrend report collection – Post-Purpose Brands, Pleasure Revolution and Enlightened States – provide insight into the experiences, brands and consumer behaviours that will transform the next decade.

Exploring each Macrotrend through the lens of hindsight, insight and foresight, we are judging our brands, our experiences and ourselves in a whole new light.

Download all three macrotrend reports from our Transformative Twenties collection separately or as a 360-degree collection and future-proof your business.

Are you ready to transform at pace and reset everything you know in order to make it to 2030?