Share Facebook Twitter LinkedIn Meta-tainment Futures Report Simply put, the metaverse is the ultimate merger between physical and digital realms. That’s the ambition, at least. But as our new Meta-tainment Futures report indicates, the reality, as always, is far more complex than we imagine. Already, Bloomberg expects the metaverse to be worth £589bn ($800bn, €700bn) by 2024, while brands such as Meta and Microsoft – with its £50bn ($68bn, €59bn) purchase of games publisher Activision Blizzard – are hailing it as the next big tech thing. But it’s still early days, with as many new, next and emerging brands staking a claim there along with more familiar ones. In our 48-page report, we look at the category disruptors, the case studies to learn from, and the sectors and innovators that are leading the way. But crucially – for those brands still considering their metaverse strategy – we examine how and why the metaverse isn’t a single entity that sits on servers or lives within headsets, but is a multi-verse, multiplex mix of VR, AR and IRL (in real life) moments and experiences that require you to have an equally blended approach to satisfying consumer needs and behaviours. Default Title - £250.00 GBP £250.00 Ex VAT
