Share Facebook Twitter LinkedIn TEST Some 30 years after the internet was created, a revolution is upon us. A technological counter-culture is subverting digital capitalism and powering new value frontiers for creators, consumers and brands. A next-generation internet built on decentralised technologies not only promises better user control, but also more competition. In this report, we look at the next chapter of stakeholder capitalism. Instead of simply being used to share information, the internet is now also being used to coordinate value. Within this more equitable version of cyberspace, competitive platforms, currencies and modes of commerce are creating a fluctuating landscape for brands and media. As they transition from investor-ownership to user-ownership, we examine how participation is becoming the new product. Default Title - £150.00 GBP £150.00 Ex VAT
