The Immortal Brand

Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries?

Seven years on from the start of the global financial crisis, in a world ravaged by climate change and buffeted by political instability, it is impossible to ignore the damage done by short-term thinking.

In the face of this endemic short-sightedness, consumers and business leaders are rejecting ephemerality and immediate gratification, and seeking out grand challenges and epic projects.

: Descendent Marketing – campaigns targeted at generations that haven’t been born

: Growth Products – modular items adapted for each new stage in life

: Playing Patience – poetic games designed to test the patience of the player

: Into the Void – space is back, and this time it’s serious