The New Value Economy
Ownership is receding as an ideal and a way to mark value. We share, rent and borrow products now, creating new systems of value and worth in the process that are changing the way we look at brands.
: The Conspicuous Access Generation – why accessing a brand is more important than owning it
: Two-way Trust – how and why brands are becoming more human and transparent in order to build mutual trust with consumers
: Privacy and Data Trading – the growth of online agencies willing to sell and manage our personal data networks : Personal Brand Capital – how consumers are using their social media reach as a personal brand currency
: Sharenomics – the value and financial worth of peer-to-peer networks in a post-recessionary world
: New Trust Metrics – the start-ups that are helping consumers to pool their fragmented online reputations to increase their personal and social value