Food & Drink Futures Report 2017
Across the globe, appetites are changing. Conscious consumers’ mission to optimise their health now extends beyond their own wellbeing to that of the planet and wider community.
Brands looking to win their loyalty need to adopt the same joined-up thinking. New technologies are helping businesses to offer novel solutions to issues regarding sustainability and satisfy consumers’ desire for information to help them make more enlightened food choices.
Our Food and Drink Futures Report is a detailed examination of emerging trends that reflect how our relationship with food, each other and technology is changing. Backed by unique research and deep insights, it is an invaluable roadmap to navigating a fast-evolving sector that is presenting new challenges and rich opportunities to established brands and start-ups alike.
What’s in the report?
Global market insights, key trends, case studies and consumer tribes combine to provide an invaluable framework for navigating the future of food and drink. The report includes:
: Insight Overview
The Future Laboratory’s analysis of how and why the latest food and drink trends are unfolding, and what they mean for your brand.
: Market Insight
We explore the global food and drink market to assess the key challenges and opportunities in established and emerging markets. Focus areas include the impact of the shift towards healthy eating; differences in food and drink consumption between generations; and diversification in the restaurant industry.
: Food and Drink Trends Rising
Terroir Spirits borrow from the world of wine; food gets political in Activism Dining; brands offer culinary shortcuts to gourmet at-home cooking in Anti-intuitive Cooking; and drinking dens abandon the back bar to bring the bartender to the forefront of the experience in No-bar Bars.
: Special Feature – Educated Eating
As the global shift towards health and wellness turns more consumers on to provenance, ingredients and processes, we examine the trends and innovations that are ushering in a new era of Educated Eating. These including brands using AI to eliminate waste at the point of purchase to biotechnology that benefits both people and the environment.
The report is packed with practical tips on how to implement the trends and insights within your organisation, from making the foreign familiar to becoming a health partner.
A step-by-step exploration of five key food and drink brand strategies by Rachele Simms, senior strategist at The Future Laboratory, including Considered consumption, Food legacies and Rethinking Convenience.
*This is a downloadable PDF report. Please consider the environment before printing.