Future Forecast 2025
From robotic baristas to wellness tourism, explore 50 game-changing trends poised to reshape 2025 and beyond, offering brands invaluable insights into tomorrow’s market transformations.Read more
Reports
Market sector updates, forecasts, category futures – the reports, white papers and insights that our editors, analysts and researchers have developed to make your brand smarter and your business even more agile and future-facing.
Futures Sessions 2025 Collection : Future Five & Future Forecast
Future Five 2025 Report
Our popular Future Five 2025 report is an easily digestible trend briefing designed to help you navigate the key insights, opinions and future opportunities crucial for your strategic planning...Read more
The Synthocene Era : AI Futures
Today, the term ‘intelligence’ frequently comes with the prefix ‘artificial’. But, as humans harness a number of advancing technologies – from AI to quantum computing to biotech and genetic engineering...Read more
Game-Changers : Sports & Leisure Futures 2024–2025
The sports sector is undergoing a significant transformation. New sporting epicentres are emerging, from Qatar and the Philippines to South Korea and Saudi Arabia. At the same time, women’s sports...Read more
Innovation Debrief 2024-2025
Discover the top 50 innovations shaping tomorrow in our Innovation Debrief 2024–2025.Read more
Functional Feasting : Food & Drink Futures 2024–2025
Discover all the insights from the 2024–2025 Food & Drink sector report, which introduces our Functional Feasting macrotrend. As we move past the ‘free from’ era, consumers are favouring...Read more
Generations Now and Next 2024–2025 : Collection Report
How can you capture the real differences defining and driving each generation? Why is it important now, more than ever, to step beyond the stereotypes towards a more impactful understanding...Read more
Generations Now and Next 2024–2025 : GenZ Report
Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to...Read more
Generations Now and Next 2024–2025 : Millennials Report
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths....Read more
Generations Now and Next 2024–2025 : GenX Report
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities. Read more
Generations Now and Next 2024–2025 : Alpha Report
This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape the lives of Gen...Read more
Generations Now and Next 2024–2025 : Boomers Report
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later...Read more
Luxury States: New Codes of Luxury 2024–2025
An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set of Codes defining the future language of...Read more