Reports

Market sector updates, forecasts, category futures – the reports, white papers and insights that our editors, analysts and researchers have developed to make your brand smarter and your business even more agile and future-facing.

Future Five 2026 Report

Future Five 2026 : Report Track the five key consumer landscapes where we believe brands and businesses should be focusing their attention in 2026 Our Future Five reports are designed...Read more

Future Forecast 2025

From robotic baristas to wellness tourism, explore 50 game-changing trends poised to reshape 2025 and beyond, offering brands invaluable insights into tomorrow’s market transformations.Read more

Future Five 2025 Report

  Our popular Future Five 2025 report is an easily digestible trend briefing designed to help you navigate the key insights, opinions and future opportunities crucial for your strategic planning...Read more

The Synthocene Era : AI Futures

Today, the term ‘intelligence’ frequently comes with the prefix ‘artificial’. But, as humans harness a number of advancing technologies – from AI to quantum computing to biotech and genetic engineering...Read more