Generations Now and Next 2024–2025 : GenX Report
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities. Read more
Reports
Market sector updates, forecasts, category futures – the reports, white papers and insights that our editors, analysts and researchers have developed to make your brand smarter and your business even more agile and future-facing.
Generations Now and Next 2024–2025 : Alpha Report
This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape the lives of Gen...Read more
Generations Now and Next 2024–2025 : Boomers Report
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later...Read more
Luxury States: New Codes of Luxury 2024–2025
An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set of Codes defining the future language of...Read more
Future Forecast 2024 Report
50 trends that will define the coming year In the aftermath of a tumultuous few years, consumers are adapting to living in a permacrisis era, driven by economic, environmental and...Read more
Futures Sessions 2024 Collection : Future Five & Future Forecast
Future Five 2024 Report
Overview Our latest downloadable briefing, Future Five 2024, is designed to help you unpack the most important topics of tomorrow, relevant for today. With consumers increasingly expecting products and services...Read more
Luxury Futures 2023 Report : Luxury Recrafted
In our digital times, exclusivity is arguably less exclusive and less excluding. Social media has flung open the doors of the once mystified inner workings of the luxury world. As...Read more
Beauty, Health and Wellness 2023 Futures
Longevity Lifestyles In a post-Covid era, our new report examines how the worlds of beauty, health and wellness continue to be democratised as solutions move into the hands and the...Read more
Innovation Debrief 2023-2024
Discover the 50 definitive mid-year brand campaigns, case studies and global innovators that are disrupting consumer thinking around the world in 2023.Read more
Work States Futures Report
Discover five of the key emerging mindsets when it comes to the future of work, launching in full in our new report, from inspiration and intent to learning and leadership....Read more
Retail Futures 2023 report
Discover our Retail Futures report and examine the retail landscape, where a growing number of technologies and disciplines are all converging in ways that make retail less about a transactional...Read more
Retail Futures 2023 Online Event
The future of retail is hyper-personal. From Live Retailing to AI-boosted Personalisation, we track the trends gaining traction with consumers in a phygital retail world. Our Retail Futures online event...Read more
Food & Drink Futures 2022 report
Alongside rising trends for food and drink, the full 47-page report features our latest sector macrotrend, Adaptive Appetites, exploring how brands and consumers alike are adapting to difficult circumstances and...Read more