Generations Now and Next 2024–2025 : GenZ Report

Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to...Read more

Generations Now and Next 2024–2025 : Millennials Report

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths....Read more

Generations Now and Next 2024–2025 : GenX Report

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities. Read more

Generations Now and Next 2024–2025 : Alpha Report

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape the lives of Gen...Read more

Generations Now and Next 2024–2025 : Boomers Report

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later...Read more

Luxury States: New Codes of Luxury 2024–2025

An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set of Codes defining the future language of...Read more

Future Forecast 2024 Report

50 trends that will define the coming year   In the aftermath of a tumultuous few years, consumers are adapting to living in a permacrisis era, driven by economic, environmental and...Read more

Futures Sessions 2024 Collection : Future Five & Future Forecast

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Future Five 2024 Report

Overview Our latest downloadable briefing, Future Five 2024, is designed to help you unpack the most important topics of tomorrow, relevant for today. With consumers increasingly expecting products and services...Read more

Luxury Futures 2023 Report : Luxury Recrafted

In our digital times, exclusivity is arguably less exclusive and less excluding. Social media has flung open the doors of the once mystified inner workings of the luxury world. As...Read more

Beauty, Health and Wellness 2023 Futures

Longevity Lifestyles In a post-Covid era, our new report examines how the worlds of beauty, health and wellness continue to be democratised as solutions move into the hands and the...Read more

Innovation Debrief 2023-2024

Discover the 50 definitive mid-year brand campaigns, case studies and global innovators that are disrupting consumer thinking around the world in 2023.Read more

Work States Futures Report

Discover five of the key emerging mindsets when it comes to the future of work, launching in full in our new report, from inspiration and intent to learning and leadership....Read more

Retail Futures 2023 report

Discover our Retail Futures report and examine the retail landscape, where a growing number of technologies and disciplines are all converging in ways that make retail less about a transactional...Read more

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