Future Forecast 2024 Report
50 trends that will define the coming year In the aftermath of a tumultuous few years, consumers are adapting to living in a permacrisis era, driven by economic, environmental and...Read more
Reports
Market sector updates, forecasts, category futures – the reports, white papers and insights that our editors, analysts and researchers have developed to make your brand smarter and your business even more agile and future-facing.
Futures Sessions 2024 Collection : Future Five & Future Forecast
Future Five 2024 Report
Overview Our latest downloadable briefing, Future Five 2024, is designed to help you unpack the most important topics of tomorrow, relevant for today. With consumers increasingly expecting products and services...Read more
Luxury Futures 2023 Report : Luxury Recrafted
In our digital times, exclusivity is arguably less exclusive and less excluding. Social media has flung open the doors of the once mystified inner workings of the luxury world. As...Read more
Beauty, Health and Wellness 2023 Futures
Longevity Lifestyles In a post-Covid era, our new report examines how the worlds of beauty, health and wellness continue to be democratised as solutions move into the hands and the...Read more
Innovation Debrief 2023-2024
Discover the 50 definitive mid-year brand campaigns, case studies and global innovators that are disrupting consumer thinking around the world in 2023.Read more
Work States Futures Report
Discover five of the key emerging mindsets when it comes to the future of work, launching in full in our new report, from inspiration and intent to learning and leadership....Read more
Retail Futures 2023 report
Discover our Retail Futures report and examine the retail landscape, where a growing number of technologies and disciplines are all converging in ways that make retail less about a transactional...Read more
Retail Futures 2023 Online Event
The future of retail is hyper-personal. From Live Retailing to AI-boosted Personalisation, we track the trends gaining traction with consumers in a phygital retail world. Our Retail Futures online event...Read more
Food & Drink Futures 2022 report
Alongside rising trends for food and drink, the full 47-page report features our latest sector macrotrend, Adaptive Appetites, exploring how brands and consumers alike are adapting to difficult circumstances and...Read more
Communities Collection
Discover original ethnographic research covering influential subsets of consumer behaviour, from the retail Regenizens to an exclusive glance into the homes and mindsets of your future food and drink consumers....Read more
Food & Drink Futures Collection
From the adaptive nature of brands to food and drink being redefined by global citizens who are pushing for positive impact on people, planet and profit, discover the Food &...Read more
Beauty, Health & Wellness Futures Collection
From self-care taking on a new role on both an individual and a collective scale to companies bringing their expertise, research and accreditation to the fore, discover the Beauty, Health...Read more
Retail Futures Collection
From communications with consumers becoming more conversational to retail itself becoming more immersive, expressive, dramatic and hyper-personalised, discover the Retail Futures Collection to stay ahead of the curve. Read more