Placemaking Summit Report 2016
Placemaking Summit Report 2016
Our inaugural Placemaking Summit Report tackles the importance of physical space in the digital age, from revolutionary retail concepts to geo-branding and locally embedded businesses.
Instead of dissolving into the digital ether, creating a sense of place has never been more important than it is today. Technology has facilitated widespread connection, but it has also created anonymity and distance between brands and consumers. A bricks-and-mortar presence can help to tackle this and we will be examining the branding, design and architectural projects that are changing the face of business, from food and drink to retail and luxury.
The report includes:
- Overview – We examine the tidal shifts in placemaking, from the reversal of top-down planning to the seamless interplay between the physical and digital.
- Partner Foreword – A brief look at how technology will change the way we experience physical space by our summits partner EMC.
- Gamified Planning – We observe how members of Generation D are being enrolled onto urbanism schemes through interactive games.
- Shape-shifting Architecture – Flexible thinking is now a requirement for our fast-paced urban lives and architects are reacting to this with modular designs.
- Sacred Spaces – Rather than bulldozing the past, new urban developments are incorporating religious and spiritual structures.
- Altruistic Enterprises – From retail to hospitality, brands are moving beyond CSR and putting ethical practices at the heart of their business model.
- Citizen Cities – Top-down development is increasingly a thing of the past and savvy schemes are engaging citizens further upstream in the process.
- Identity Parade – The stories of a city are embedded in its streets and a new wave of digital services is helping to unlock this hidden lore.
- Revelation Routes – Flâneurism is on the rise, but there is nothing nostalgic about the global walking movement that is reclaiming the streets.
- Immersion Zones – Rather than being sectioned off from the surrounding city, retailers, restaurants and hotels are operating an open-walls policy.
- Postcode Marketing – The flagship is out, the postcode is in, and entire neighbourhoods are undergoing smart rebranding projects.
- Change Catalysts – Brands are taking a more active role in the future of their cities than ever before, blurring the boundaries between public and private.
- Augmented Locations – Rather than competing against physical, digital technology can be a powerful ally when designing spaces.
- Sensitive Cities – The smart city concept has traditionally overpromised and underdelivered, but technology may finally be catching up.
- Eat, Pray, Place – Human senses and emotions are now far better understood and are being used in ambitious placemaking schemes.
- Conclusion – A summary of the innovations in placemaking that will change our cities and businesses over the coming months and years.
- Advisory Toolkits – How to apply these insights to your business, from enrolling citizens as planners to digitally augmenting your designs.
*This is a downloadable PDF report. Please consider the environment before printing.