Youtube : Entertainment Futures

A new golden age of Fluid Entertainment will dawn as another 1.4bn people flood online in over the next decade, hungry for innovative new forms and formats of entertainment and news.  

This report from global future consultants The Future Laboratory, commissioned by YouTube, uses in-depth research and interviews with leading industry experts to identify and explain the key shifts in technology, demographics and culture that will change forever what we watch, and how and where we watch it.

Explore four major trends – Entertainment Polarity, Brand Symbiots, Entertainment 2.0 and Expanded Reality – that will shape tomorrow’s creative and collaborative media landscape.

*Image credit: Burberry by Mario Testino, Better For It campaign by Nike women, Late Shift by ctrlmovie, Entertainment Futures by The Future Laboratory, Immersive Fitness by Reebok and Les Mills


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