Reports
Market sector updates, forecasts, category futures – the reports, white papers and insights that our editors, analysts and researchers have developed to make your brand smarter and your business even more agile and future-facing.
Luxury & Hospitality Futures 2020 Report
Tribes: Anti-Luxurians Report
Tribes: Untethered Luxurians Report
Tribes: Life-long Learners Report
Tribes: Ascetic Luxurians Report
Tribes: The Luxury Collection Report
Beauty, Health & Wellness Futures Report 2020
This report is your guide to the new beauty and wellness opportunities to be found inside the home, in the digital realm and in modified bricks-and-mortar spaces. Alongside key trends,...Read more
Experience 2030 Report : Enlightened States
What will the experience economy of tomorrow look like? Consumers are tiring of photogenic pop-ups, immersive events and mass tourism as a form of social currency. In the next decade...Read more
Brand 2030 Report : Post-purpose Brands
Can purpose be transformed into impact? Brands are on the brink of a post-purpose era as consumers challenge hypocrisies in messaging, product and brand behaviour. At the same time, a...Read more
Consumer 2030 Report : Pleasure Revolution
How will we break free from the cult of optimisation? Facing a medley of expectations, consumers are realising that the self-actualising activities they have bought into are mentally and physically...Read more
Macrotrends 2020 Collection : The Transformative Twenties
The Transformative Twenties delves into the death of purpose, the rise of selfishness and the push towards a solitary sensuality that borders on the narcissistic. This new decade will unleash...Read more
Future Forecast 2020 Report
Are you ready for 2020? Read more
Food & Drink Futures Report 2019
Food & Drink Futures 2019 As the relationship between our eco-systems and our diets becomes more holistic, concerns such as sustainability, biodiversity and regenerative agriculture are challenging brands to rethink...Read more