The New Value Economy

Ownership is receding as an ideal and a way to mark value. We share, rent and borrow products now, creating new systems of value and worth in the process that...Read more

The Flat Age Society

One of the most seismic, impactful demographic global shifts is under way. In this decade, the global population of elderly consumers is set to increase by 200m, and is expected...Read more

The New Female Consumer

She’s Millennial. Educated. Affluent. Confident. Optimistic. And Sorted. She will rise to the top of her company or start her own. She embraces community – online and offline. With her...Read more

The New Male Consumer

Never have people been less sure of what it is that makes a man. The ability to be a breadwinner has vanished with the economic squeeze, and early 21st-century machismo...Read more

The Pre-Teen Consumer

Now that the first generation of digital natives has come of age – and the hauling, hacking, skittering and multi-screening habits we predicted in Generation D have gone mainstream, in...Read more

Placemaking Service

Ready to future-proof your placemaking strategy? In an era of growing man-made pressure on our natural and built environments, our relationship with the places where we work, live, shop and...Read more

Trend Briefing 2018 Videos

We are living at a time of upheaval when we question everything from who our moral leaders are to whether we should let technology rule society. At our recent Trend...Read more

New Masculinity Report

In the wake of the #metoo movement, it’s clear that today’s mainstream perception of masculinity is broken. But many brands are perpetuating old stereotypes that fail to chime with changing...Read more

Health & Wellness Futures Report

Individuals are using fitness trackers and instantaneous online advice to take control of their own health. As this fuels a move away from the traditional doctor-patient relationship, wellness brands are...Read more

Beauty Futures 2018 Report

Overview It is said that beauty is in the eye of the beholder. But as beauty brands increasingly embed technology into their offering, the beholder is often a machine-learning algorithm....Read more

Material Futures Report

From the transformative to the transient:the shape of future materials From fabrics that generate power through motion to food packaging that understands its contents, the materials of tomorrow will be...Read more

Luxury & Hospitality Futures 2018 Report

Overview A collective backlash against ostentatious spending is fuelling new anxiety among luxury consumers. Now high-end brands must adapt to a new world view, creating products and services that are...Read more

The Innovation Debrief Report

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